Terminology (Page 1 of 2)

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Terminology

administrative area	- another area of the web site where you can manage your business. You can usually make changes to important information. Some administrative areas have tutorials, advertisement for you to use, conference call recordings, etc.
affiliate	- a partner or member of a company that gets a commission for selling a product or service for that company. The commission rate varies according to the company.
autoresponder	- email letters that are set to automatically send information to another persons email address, once that person has given permission to do so by filling out a form. The form is usually called a lead capture page or squeeze page.
back office	- same as administrative area above.
banner exchange	- a system on the internet that will display your banner on other people's sites while displaying banners on your site. There is usually a ration involved in the number of times you have to display a banner on your site before it will display on another persons site. A very good ration is 1:1.
campaign	- campaign in the world of affiliates means advertising a product or service. You will usually have several campaigns going at one time to see which one gets the most hits. (Same as promos below.)
crawl	- to scan through a web site page by page.
CSS	- Cascading Style Sheets involves coding information into a file or web page that will control the appearance of all of your web pages. If you use an external file, you can change your page backgrounds, font style, link colors, etcetera all in one document and it changes all of your web pages without having to go into each web page to do it. The file always has an extention of .css.
double opt-in	- signing up for a mailing list that requires confirmation by clicking on a link that you've received in an email. It's called double opt-in because first the person signed up for the mailing list then they confirmed that they wanted to be on the mailing list in the confirmation letter.
downline	- members that have joined an organization because of being referred by you. You would be considered the team leader or sponsor for those individuals.
email address	- the best way to explain it would be to say it's the same as your home address on the internet. If a person wants to send you a letter over the internet, they need your email address. The format looks like this: yourname@somedomain.com
Free For All (FFA) Directory	- you can submit your site information to thousands of directories all at one time for free. In most cases the information is distributed throughout the entire network which can be huge and others will start sending you their information. It wouldn't be considered spam because you chose to submit your information to their system. (See opt-in below.)
hits	- the number of times a surfer has visited your web page or site.
HTML	- HyperText Markup Language is the programming language used to create the web pages that you view on the internet.
IM	- instant messenger such as those created by AOL, Yahoo, MSN and others is used to: send a quick message, chat in rooms: by typing, viewing and talking, by talking only. There are lots of other features depending on the IM that you use.
JavaScript	- a programming language use to create special functions within a web page such as clocks, cursor effects, form submission verification, and lots more.
link popularity	- statistics showing many people are linking to your web site.
merchant account	- payment processing accounts such as PayPal, Visa, MasterCard, e-Gold, etc.
meta tag	- very important information that the search engines use for cataloging your information in their directories. The most important information contains the title of the page, description of the page, keywords for the page, how often the search engine should return to update the page and more. Some search engines will not crawl the web sites unless they have meta tags.
opt-in	- to submit information for inclusion on a mailing list.
PPC Search Engine	- Pay Per Click Search Engine involves submitting keywords and bidding for placement in the search engine's results pages. If a keyword cost five cents to be placed at the top of the first page and another person bids six cents, their listing would be placed above yours. You only get charged once a searcher clicks on your listing.
promos	- short for promotions. In the world of affiliates means advertising. You will usually have several promos going at one time to see which one gets the most hits.
Privacy Statement	- the statement usually contains legal terminology, technical information, and such. Examples: If they share your personal information with third parties. What they do with your credit card information, address, social security number, etcetera. If they have cookies. What happens to gathered information if the site is sold. All of this and more should be contained within the Privacy Statement.
Search Engine Optimization (SEO)	- a term used to describe a process of improving the volume of traffic to a web site from search engines. Many individuals engaging in SEO attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword or phrase leads to a desired conversion action, such as making a purchase, viewing or downloading something, requesting further information, signing up for something, or taking some other specific action. SEO Dictionary
Skype	- a peer-to-peer internet telephony network founded by the entrepreneurs Niklas Zennström and Janus Friis. The Skype communications system is notable for its broad range of features, including voice and video conferencing on the internet. It can be used to communicate with others PC to PC or PC to land line.
traffic exchange	A program that you join to advertise one or more of your own web pages. You can display affiliate web pages, splash pages or your own website. You view (surf) other member's sites to gain credits that are used to display your own web pages to the members of the program. There is usually a ratio involved. You have to view a certain number of pages in order to get a certain amount of credits that are used to display your pages. An excellent ratio is 1:1 which is usually given to members that have upgrade to the highest level in the program.
upline	The person that sponsored you into an affiliate program would be considered your upline along with the people above your immediate Sponsor.
URL	this one is on a page of its own.
unzip/zip	- decompresss (also called extract) or compress a file using a software package that's designed to perform both functions. Compressed files take up less space on your computer, but you can't run it (software) or open it (text files & documents, etc.) while it is compressed.
web tools	Little bits of programming that make your site more visitor friendly. Have you ever been to a site and they had a Guest Book, Counter, Photo Center, Mini Poll, Vote Caster, etc. These are considered web tools. I recommend going to the Bravenet.com page so you can see what I’m talking about. They have lots of tools that you can use for free. I’ve been using them for years!